Advising insurers insurtechs and investors on growth and opportunity
Strategic Market Insight
Helping businesses and investors understand where the real opportunities lie—and how to reach them.
Advising on digital transformation, new product models, and scalable go-to-market strategies.
Bridging the gap between vision and execution—supporting investor decisions and helping founders position for growth, funding, and long-term success.
Growth and Innovation Expertise
Investor and Founder Alignment
Clear thinking Commercial focus Real-world results
Kiba Insights offers specialist consultancy and advisory services across the insurance and insurtech sectors. The focus is on helping organisations unlock market opportunities, shape practical strategies, and achieve sustainable growth—backed by deep domain expertise and hands-on experience.
Bridging strategy and execution for insurers, insurtechs and investors
Why Kiba Insights?
Kiba Insights offers a combination of strategic clarity and deep sector expertise, tailored to the evolving needs of the insurance and insurtech landscape. The focus is on unlocking commercial value through grounded, forward-thinking guidence.
Deep industry knowledge: Extensive experience across traditional insurance, insurtech, and digital distribution enables informed, real-world insight into market dynamics, business models, and growth strategies.
Investor perspective: Kiba Insights supports investors in evaluating opportunities beyond the pitch—bringing domain expertise to assess market relevance, scalability, and operational maturity. This approach helps surface hidden risks and validate strategic potential.
Founder alignment: Work with insurtech founders to refine business models, sharpen go-to-market plans, and align with investor expectations. The result is stronger propositions, clearer execution, and better outcomes—from early growth through to exit.
My Story Bridging Vision and Investment in Insurance Innovation
With over 30 years in the insurance industry—spanning carriers, digital start-ups, and Insurtech's across the UK, US and the EU I’ve led commercial teams, launched new propositions, and scaled businesses internationally.
Kiba Insights was founded to help businesses grow with focus—and to address the disconnect between investor expectations and founder ambition.
Today, I work on both sides of that gap. I help investors look beyond the pitch to assess real potential, and support founders in shaping strategy, refining positioning, and preparing for growth or exit.
With a clear view of the market and its dynamics, I help connect investors with opportunities that fit their strategy—and support founders in being investment-ready, commercially focused, and positioned to scale.
It’s about connecting ambition with execution, and turning vision into sustainable commercial outcomes.
Guy Williams
Director
Consultancy Services
Kiba Insights offers practical, specialist consultancy across insurance and insurtech. Each engagement is grounded in industry knowledge and shaped by commercial reality.
Market Entry Strategies
Support businesses navigate market entry in the UK, US and EMEA with tailored strategies and insights for sustainable success.
Innovation and Commercial Opportunity
Identifying and capitalising on emerging trends and untapped opportunities to drive growth and competitive advantage.
Using deep domain expertise to support investors in assessing the substance behind the pitch—identifying risk, commercial viability, and true market potential.
Investor & Founder Alignment
Advisory services
Board-level advisory services are designed for long-term impact—combining strategic thinking with operational know-how to guide leadership through key inflection points.
Strategic Planning & Execution
Supporting leadership teams and founders in setting a clear, focused strategy—then ensuring it translates into meaningful execution.
Growth and M&A Readiness
Advising on the commercial and operational foundations required to scale sustainably and prepare for funding, partnerships, or acquisition.
Helping investors look beyond the pitch—evaluating market fit, execution risk, and scalability through an industry-native lens.
Investor Engagement & Insight
Contact Kiba Insights for Consultancy and Advisory
https://kibainsights.com
Get in touch with Kiba Insights for expert consultancy and advisory services in the insurance and insurtech sectors. We're here to help you drive growth, innovation, and strategic planning for long-term success
Connect
+44 7748427862
guy@guywilliams.co.uk